Let Midtown Health help your fitness center run like a winner.

Through our core capability of fitness center management, we free health systems and corporations to focus on their core capabilities. By implementing more efficient processes, growing revenue, righting expenses, building a top-notch team and developing a remarkable member experience, we have helped write success stories for many health organizations and Fortune 500 companies across the country.

Join clients such as Henry Ford Health System, Mercy Health, Advocate Health and McDonald's, whose fitness facilities are now experiencing Healthy Results.™

How our team gets you up to speed.

We implement our process as your committed partners—focusing on your objectives with energy, passion and expertise.


Immerse ourselves in client's vision, values, key objectives and ROI expectations

Observe on-site business practices, culture, programs and services

Review the demographic profiles of current and/or prospective members, understand the market position

Analyze current and past financial performance to identify trends

Evaluate fitness center layout, equipment, décor and amenities


Develop strategic plan and timeline that integrates client's culture in all aspects of operations

Hire or transition management team and associates, engage them in beREMARKABLE℠ coaching

Establish Key Performance Indicators to align with client's goals

Create budget and measurement criteria compared to health club industry benchmarking

Make recommendations for layout, furniture, fixtures and equipment


Support, train and provide career ladders for club associates

Implement best practices to enrich programs, services, and offerings

Grow revenue, optimize expenses, improve margins, track KPIs

Institute ongoing input and evaluation process with members, associates, and client liaisons

Continually introduce cutting-edge health club industry research, trends, and innovation