Healthy Results

Cultivating a Sales-Focused Culture


A large Health System fitness center reached out to us to turn around a downward financial trend. By implementing our accounting, human resources and marketing services, as well as transforming their culture to be more sales and service focused, the fitness center immediately saw improvement. Their financial downward trend reversed. They now maintain year-over-year financial growth.


We cultivate a culture that leads to success.



A health system’s health and wellness center was experiencing a downward financial trend.


Midtown Health transitioned this client’s culture from one of “Operations and Service” to one of “Service and Sales.” We did it by providing service and sales training to fitness-center staff along with a marketing strategy, while staying fully aligned with the health system’s mission. We also streamlined management, righted payroll and extended cost savings to the client by using our central purchasing services.


The health system realized a
51% improvement in EBITDAR
in the first year.



We helped the fitness center realize a 51% improvement in EBITDAR in the first year alone. In year two, membership dues increased by 11% compounded annually, and Net Income improved by 65%.  Financial improvements continue year after year.

Improvement %